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The Soho Hotel, Firmdale Hotels

The Soho Hotel, Firmdale Hotels

London England Europe

When you book The Soho Hotel, Firmdale Hotels in London, England through our Enhanced Rates partnership, your stay includes daily breakfast, room upgrades and flexible check-in and check-out.

Exclusive Booking Perks

  • Complimentary Breakfast
  • Welcome amenity upon arrival
  • Room upgrade (subject to availability)
  • Early check-in and late check-out (subject to availability)

Location

Map of Soho Hotel, 4 Richmond Mews, London W1D 3DH, UK
Soho Hotel, 4 Richmond Mews, London W1D 3DH, UK

The Soho Hotel brings Firmdale's signature residential warmth to one of London's most storied districts, where Kit Kemp's bold interiors and contemporary British art collections create an atmosphere that feels more like a cultured friend's home than a formal hotel. Drawing rooms and private screening rooms anchor the property's creative spirit, mirroring the neighbourhood's long-standing role as the capital's entertainment heart.

Soho itself pulses with a restless energy that has animated this corner of Westminster since the 19th century. What began as Henry VIII's royal hunting ground in 1536 evolved by the late 1680s into a fashionable address for the aristocracy, evidenced by Soho Square's graceful layout and the late 17th-century spire of St Anne's Church, still a commanding local landmark. Today the district balances its theatrical heritage with a proliferation of restaurants, jazz cellars, independent shops, and narrow alleys where centuries of London life have left their mark on every brick facade.

The West End's dense network of Underground stations puts most of central London within easy reach, while London City Airport lies 13 kilometres east and Heathrow 23 kilometres west for international connections.

The property houses three distinct dining experiences, each worth an evening. Aulis, Simon Rogan's intimate 12-seat outpost of his Lake District flagship L'Enclume, stages a procession of creative British courses at its counter after drinks and snacks in the small bar, where each dish arrives with its own chef to describe it. Barrafina, the only location that doesn't take bookings, rewards patient diners who order drinks while waiting for a spot at the handsome L-shaped Spanish counter. Dear Jackie brings contemporary Italian sensibilities to Broadwick Soho's ground floor with a relaxed confidence that matches the hotel's design-forward character. Book a table at Aulis well ahead; the counter seats fill quickly.

Beyond the property, Soho's labyrinth of streets conceals Seven Dials Market half a kilometre south and the weekend bustle of Soho Vegan Market just 200 metres away. The Palace of Westminster, two kilometres southwest, anchors one of the capital's great architectural ensembles, its neo-Gothic silhouette rebuilt from 1840 on medieval foundations. The Tower of London, four kilometres east along the Thames, preserves William the Conqueror's formidable White Tower, a Norman military statement that shaped castle-building across the kingdom.

London's maritime climate softens extremes but delivers its famous grey skies with dependable regularity. Spring arrives slowly, temperatures climbing from the low teens in April to 16 degrees by May, when the city's parks shake off winter and outdoor tables reappear on pavements across Soho.

Summer peaks in late July and August, when highs reach the low twenties and daylight stretches past nine in the evening. Theatre season runs year-round, but these months bring open-air performances and festivals that spill into the streets. Autumn brings the richest light, September still warm enough for shirtsleeves before October's chill sends Londoners back indoors.

Winter transforms the West End into a glittering stage set, though temperatures hover just above freezing and daylight fades by mid-afternoon. The city's museums, galleries, and historic interiors offer refuge, and Soho's restaurants and bars provide the warmth the season demands.

Frequently Asked Questions

You often receive the same rate as booking direct through our Enhanced Rates partnership, with complimentary perks including daily breakfast, room upgrades and flexible check-in and check-out. Across our 2400+ partner properties, 84% include daily breakfast and 89% include room upgrades. Your travel advisor is also available to advocate on your behalf if anything goes wrong during your stay.
In most cases, yes. Complimentary perks are typically included alongside seasonal promotions or hotel-run sales, so you can often receive the promotional rate plus perks like breakfast, room upgrades, and hotel credits. We'll confirm the details for your specific booking.
Not necessarily. Your rate often matches The Soho Hotel, Firmdale Hotels's published rate, but other platforms may occasionally offer discounted prices. Our focus is on the overall value of your stay, with complimentary perks like breakfast, room upgrades, and hotel credits, plus a dedicated travel advisor who can advocate on your behalf.
Firmdale Hotels is a London and New York-based collection of individually designed boutique luxury properties, owned by Tim and Kit Kemp. Each hotel features Kit Kemp's distinctive interiors, mixing bold colour, pattern, and contemporary British art. The brand is known for its drawing rooms, private screening rooms, and a residential atmosphere that blends comfort with creativity.
Yes, there are 98 Michelin-starred restaurants within 50 km of The Soho Hotel, Firmdale Hotels in London, England, making it a compelling destination for guests who value fine dining alongside their stay.

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Michelin Guide Restaurants Nearby

408 Michelin Guide restaurants within 50 km of The Soho Hotel, Firmdale Hotels

98 Starred Bib Gourmand54 Bib Gourmand 256 Michelin Selected

Aulis

Creative British

On-Site ££££

Barrafina

Spanish

Selected
On-Site ££

Dear Jackie

Italian

Selected
On-Site £££

Sketch, The Lecture Room and Library

Modern French

558 m££££

Hélène Darroze at The Connaught

Modern Cuisine

1.2 km££££

Alain Ducasse at The Dorchester

French

1.5 km££££

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